The platform is rolling out a new feature that permits them to reduce the amount of AI-made media appearing in their streams. This move comes as the company disclosed that it currently hosts over 1 bn AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This advancement comes amid a increase in content created by AI, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this material is classified as mass-produced AI material, a term for inferior, factory-style content that is frequently illogical or dreamlike.
“We know from our community that many people appreciate content created using AI tools, including AI artwork to educational videos, and we want to provide users the power to see more or less of that, according to their own choices,” said a spokesperson.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its network identified as made with AI. Collectively, in excess of 100 m pieces of content are uploaded to the app daily, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they see by accessing the “manage topic” feature in the app and selecting the AI content topic. Additional categories that can already be modified under the setting include current affairs, style, cosmetics, and dance.
Content Labeling and Policies
Its policies oblige creators to label “realistic” artificially created content, and it bans malicious fake videos of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the app will now add an “AI-made” label to content produced via its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This step is aimed to stop users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore introducing a $2 million AI literacy fund for specialists and organizations to produce informative material about using AI responsibly. This program will support educational bodies focused on educating computer science.
Content Safety Approach
TikTok has justified its content review process, during discussion over proposals to lay off hundreds of content moderators in the United Kingdom. It is set to cut a significant number of roles in its user protection division in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A company official clarified that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content prior to it gets reviewed by people. The platform reported a 76% decrease in shocking and graphic content seen by human moderators over the past year due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
